A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.

Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.

Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.

The growth of a newspaper depends on

• the editorial and news coverage

• large scale subscribers

• advertisers

• advertisers

A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.

Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.

Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.

The main idea conveyed in the first paragraph of the passage is

• the growth of press

• news and editorial coverage

• the economics of newspaper publishing

• the economics of newspaper publishing

A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.

Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.

Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.

The main idea conveyed in the second paragraph of the passage is

• the role of the heads of departments of a newspaper

• the future of newspapers

• how to sell newspapers

• how to sell newspapers

99.

A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.

Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.

Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.

The word 'goal' in the passage means

• Conclusion

• Aim

• Result

• Result

A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.

Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.

Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.

Which of the following statements is false?

• Selling news is not important

• Editorial coverage matters for sales

• Advertisements are needed for a paper to survive

• Advertisements are needed for a paper to survive