Mrs Jain has expertise in apparel science and has opened a boutique. She is not able to earn any profit from it. Suggest her four ways to expand her business in her field.


Know your Customer: Know your customer what they want. Pay attention not only to current clothing trends in the fashion industry but also what your customers wear on a daily basis.

Aggressive Market with the discount offer: Start aggressive marketing on a local level. Such as pamphlets marketing, local news Paper marketing, etc. 

Use digital Platform: Start with your own website with the various clothing trends in the fashion industry. Starts manufacturing and sell online. Online sales are tricky, but it helps a lot.

Sell different items too: Along with clothes, Sell accessories, jewellery in boutique.

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What can be the two possible reasons for the higher cost of a dress in comparison to similar other dresses?


Two possible reasons for the higher cost of a dress are:

  1.  The fine material and hand embroidery are done on it.
  2. Workmanship is of good quality.

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Write four reasons as to why you do not like to buy your clothes through the internet.


Reasons to not buy clothes through the internet:

  1. We may not find the perfect fit.
  2. We May not like the clothes when worn.
  3. We May have to wait for long if need replacement.
  4. Quality may be substandard.
  5. Maybe victim to fraud.
  6. Maybe damaged/have holes/tears.
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You are designing a dress for a six years old boy. You want that it should be comfortable and the child can wear and remove it himself. List four features of this dress which will ensure fulfilment of the above-mentioned objectives.


  1. Clothes should be soft, light, absorbent and comfortable.
  2. Stitches should be a fast thread so seams do not get torn.
  3. Clothes should be loose enough for them.
  4. Extra allowance at seams and hems.
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After retiring Mr. Gupta gets bored at home. Suggest at least four activities which can help to fulfil his recreational needs.


Activities to fulfil recreational needs :

  1. Read newspaper, books, magazines/ join a library.
  2. Do some creative work/ gardening/ sports.
  3. Go on trip/cruise /picnic.
  4. Join clubs for entertainment.
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