Nature and Significance of Management

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Objectives Of Management

Organisational objectives:

  1. Survival:- Ensure that the organisation survives and exists in the future.
  2. Profitability:- Earning adequate profit in order to survive and grow.
  3. Growth:- Growth indicates how well it exploits the potential opportunities.


Social objectives:

  1. Producing quality products at reasonable rates.
  2. Generating employment opportunities.
  3. Environmental friendly methods of production.


Personal objectives:

  1. Meeting the Financial needs like competitive salaries and perks.
  2. Social and safety needs of the employee like peer.
  3. Providing healthy working conditions.
  4. More opportunities for growth and development.