One common thing among all people is the desire for more income. With this income, they buy goods and services for their daily needs.
People also seek things like equal treatment, freedom, security, and respect for others.
In some cases, these may be more important than more income or more consumption because material goods are not all that you need to live. i.e. Quality of life depends on non-material things also. Example - A job may give you less pay but may offer regular employment that enhances your sense of security.
For development, people look at mix of goals. Hence, the developmental goals that people have are not only about better income but also about other important things in life.
