Marketing

Quickly browse through questions and notes on related topics. You can also download and read this topic offline.

Zigya App

Labelling

Labelling refers to designing the label to be put on the package. It plays a vital role in marketing the product. The following are the important functions of labelling:

  1. Describe the product and specify its contents.
  2. Identifies the product or brand.
  3. Helps in grading of products.
  4. Helps in promotion of products.
  5. Provides information required by law.