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After 1740, the readership of novels began to include poorer people:

(i)Technological improvements in printing brought down the price of books and innovations in marketing led to expanded sales.

(ii)In France, publishers found that they could make super profits by hiring out novels by the hour. The novel was one of the first mass-produced items to be sold. There were several reasons for its popularity.


(iii)The worlds created by novels were absorbing and believable, and seemingly real. While reading novels, the reader was transported to another person’s world, and began looking at life as it was experienced by the characters of the novel.

(iv)Besides, novels allowed individuals the pleasure of reading in private, as well as the joy of publicly reading or discussing stories with friends or relatives.

(v)In rural areas people would collect to hear one of them reading a novel aloud, often becoming deeply involved in the lives of the characters.