Describe the functions of labeling in the marketing of products.
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What is meant by Labelling? State any four functions of ‘Labelling’.
Meaning : It refers to the process of preparing label.
Functions of Labelling: The various functions performed by labelling are as follows:
(i) Describe the Product and specify its Contents: A label provides complete information regarding the product. It mainly includes ingredients of the product, its usage, caution in use, care to be taken while using it, date of manufacturing, batch number, etc.
(ii) Identification of the Product or Brand: It is easier to identify a particular product among many with the help of labelling. For example, you as consumer want to select CINTHOL SOAP. The task of finding the desired soap from heap of various branded soaps becomes easier with the help of labelling.
(iii) Grading of Product: When a product has different qualities, labelling helps to find out which pack contains what type of quality. For example, Hindustan Unilever Ltd., manufactures three types of tea and to differentiate the each type of tea, the company uses Green, Red and Yellow coloured labels.
(iv) Help of Promotion of Products: The Fourth function of labelling is to promote sales. Sometimes a consumer gets encouraged to buy a product simply due to attractive label. Now-a-days labelling is used as an effective sales promoting tool.
Explain the major activities involved in the physical distribution of products.
Define advertising. What are its main features? Explain.
Expenditure on advertising is a social waste. Do you agree? Discuss.
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Advertising is unnecessary and wasteful. Do you agree with this statement? Give reasons for your answer.
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Money spent on advertisement is a waste. Do you agree with this view? Give reasons.
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Is advertising socially undesirable? Explain briefly with examples.
Distinguish between advertising and personal selling.
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'Advertising' and ‘Personal Selling’ both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.
