There are various functions of marketing described as below:

1. Marketing research: This refers to the study of a market so that customers needs, desires, and preferences can be identified and a product can be design and developed as per their requirement.
2. Marketing planning: The marketing plan involves laying out specific strategies to increase market share, promotion program and increase production capacity to meet increased demand.
3. Product planning development: A good design improves the quality of the product and makes it attractive and competitive in the target market. Development of product should be as per requirement of customers.
4. Packaging and labeling: Packaging refers to designing the package for the products and labeling refers to designing the label to be put on the package. Both play an important role in marketing the product.
5. Branding: Branding refers to giving a name, sign or symbols to the product. Brand name provides business an identity and distinguishes its product from that of its competitors.
6. Customer support services: These services are related to handling customers after goods are sold to them. Its main aim is to maintain a good relationship with customers.
7. Storage and warehousing: For smooth flow and regular supply of goods, business needs to maintain an appropriate stock level and thus require warehousing or storage facilities.
8. Transportation: Transportation facilitates movement of goods from the manufactures to the consumers and thus creates place utility.
9. Promotion: Promotional techniques are used to create product awareness amongst the potential target customers and persuade them to purchase the product. Like advertising, personal selling, publicity and sales promotion etc.
10. Standardization and grading: Standardization refers to producing products with predetermined specifications and grading classifies the product into different groups on the basis of size, quality etc.
11. Price Fixing: Price of the product affects the success or failure of a product in the market. Demand of the product is inversely related to its price. The marketers analyses all the factors, while setting prices.