What is meant by the 'Product Concept’of marketing?
Those companies who believe in this philosophy are of the opinion that if the quality of goods or services is of good standard, the customers can be easily attracted. The basis of this thinking is that the customers get attracted towards the products of good quality. On the basis of this philosophy or idea these companies direct their marketing efforts to increasing the quality of their product.
‘Bending the customer according to the Product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
Define Marketing. Explain its features.
Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.
Explain briefly the various marketing functions performed by a modern business enterprise.
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Explain various functions of marketing.
