Distinguish between advertising and personal selling.
Or
'Advertising' and ‘Personal Selling’ both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.
|
Basis of Difference |
Advertising |
Personal Selling |
|
(i) Form |
This is impersonal. |
This is personal. |
|
(ii) Message |
There is uniformity of message which means that the message is the same for all the customers. |
The message has no uniformity which means it can be changed keeping in view the behaviour of the customers. |
|
(iii) Time |
It takes a little time in conveying any information to the customers. |
It takes more time in conveying information to the customers. |
|
(iv) Feedback |
This gives no information about the reactions of the customers. |
The reaction of the customers becomes immediately known or dear. |
|
(v) Media |
TV, radio, newspapers and magazines. |
Through salesmen. |
|
(vi) Flexibility |
It lacks flexibility. |
It is completely flexible. |
Define advertising. What are its main features? Explain.
Explain the major activities involved in the physical distribution of products.
Expenditure on advertising is a social waste. Do you agree? Discuss.
Or
Advertising is unnecessary and wasteful. Do you agree with this statement? Give reasons for your answer.
Or
Money spent on advertisement is a waste. Do you agree with this view? Give reasons.
Or
Is advertising socially undesirable? Explain briefly with examples.
Describe the functions of labeling in the marketing of products.
Or
What is meant by Labelling? State any four functions of ‘Labelling’.
