Explain the meaning of the term Mass Media.
Mass Media: In common parlance, mass media means the media such as radio, television, print media and films which are used to communicate to a large number of people. The term ‘mass’ is defined here in the sense of a large number of people of a community or a group or a country as against a particular class or category of the people. It is also called mass media because information is disseminated through several channels simultaneously to the masses.
Point out major difference between mass-media and mass communication.
Name the first modern mass-media Institution.
Explain the meaning of the term Mass Communication.
AIR (All India Radio) acquired the hugely popular Channel Vividh Bharati in:
1947
1957
1967
1967