The media, whether it is print media or electronic media, plays a significant and effective role for creating positive sport environment. Media is providing its valuable contribution for the encouragement and promotion of sports and games. Electronic media is the source by which millions of people watch the various World cups and Olympic games. There are many sports channels are available such as Ten sports, NEO sports, Star sports that provide the facility of watching live and recorded programs of games and sports. Thus media is promoting the games and sports.
The media encourages people to develop reasonable interests in engaging in sports. Either for fun, excitement, recreation, physical fitness or health care. In the homes, countless number of youths involves themselves in sporting activities. This has contributed to the remarkable improvement of fitness among the youths. Another role that the media play in sports is the advocacy of unity among diverse races, religions, ethinic groups, language, colour, peoples, idiosyncrasies and world¬views. Media not only publicise the games and sports but it also gives publicity to sportspersons which is a motivating source for them.