Marketing

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Branding: It is the process of giving a name of or a sign or a symbol to a product. Such as Polo, LG etc.
Qualities of a good brand name:

1. Short: Brand name should be short so that anyone can remember, spell it.
2. Relevant to the functions: Name of the product should be relevant to the product’s functions and suggest the producer’s benefits and qualities.
3. Adaptable to packing of labeling: Brand name should be adaptable to packing of labeling requirement.

Advantages of Branding:

1. Brand name helps in advertising in easier way.
2. Brand name establishes the permanent identify of the product.
3. Brand name promotes repurchasing.
4. Competition becomes easier with the help of brand loyalty.