Marketing

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Packaging: It refers to the act of designing and producing the container, box or a wrapper of a product.

Packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows:

1. Product Identification.
2. Product Protection.
3. Facilitating Use of the Product.
4. Product Promotion.

Packaging is often regarded as the most important form of advertising because of the following advantages:

1. Rising Standards of Health and Sanitation.
2. Self Service Outlets.
3. Innovational Opportunity.
4. Product Differentiation.

There can be three different levels of packaging:

1. Primary Packaging: It refers to the product’s immediate container. Like- toothpaste tube.
2. Secondary Packaging: It refers to the additional package, which provides additional layer protection to the product. Like- Cardboard box for toothpaste.
3. Transportation Packaging: It refers to further packing, which is necessary to protect the product in the process of transportation and storage.