CBSE
Class 10 Class 12
Physical Distribution covers all the activities required to physically move goods from manufacturers to the customers.
Channels of Distribution are set of firms and individuals that take title, or assist in transferring title, to particular goods or services as it moves from the producers to the consumers.
The main components of physical distribution are explained as follows:
Channels of distribution smoothen the flow of goods by creating possession, place and time utilities. The important functions of Distribution Channels are as follows:
Channels of Distribution can be classified into two categories:
Direct Channel (Zero level): In this channel manufacturer sells his product directly to the consumers without using any intermediary. Like-Bata, Amway etc.
Indirect Channel: When manufacturer involves one or more intermediary to sell or distribute their product to the customers. Indirect distribution network are
