26.

In what ways does globalisation affect culture? Explain.

Impact of globalisation on culture:

1. There are several ways that globalisation affects culture, over the ages our country has had an open approach to cultural influences and have been enriched because of this.
2. The last decade (1990 - 2000) has seen major cultural changes leading to fears that on local cultures would be overtaken.
3. From time to time we listen about heated debates (or discussing) in our society (or on mass media) not just about political and economic issues but also about changes in clothes, styles, music, dance, films, languages, body-language.
4. It is a strategy often adopted by foreign firms while dealing with local traditions in order to enhance their marketability. In India, we find that all the foreign television channels like Star, MTV, Channel V and Cartoon Network use Indian languages. Even McDonald sells only vegetarian and chicken products in India and not its beef products, which are popular abroad. McDonald's goes vegetarian during the Navaratri festival.
5. In the field of music, one can see the growth of popularity of ‘Bhangra pop’, Indi pop, fusion music and even remixes.
6. A central connection is that all cultures will become similar, that is homogeneous. Others argue that there is an increasing tendency towards glocalisation of culture. Glocalisation refers to the mixing of the global with the local. It is not entirely spontaneous.