27.

Trace the growth of Television highlighting the impact of Globalization on Television.

Globalisation affected the Indian Television in the following ways:

1. In 1991 there was one state-controlled TV channel Doordarshan in India but by 1998 it increased to almost 70 channels. Privately run satellite channels have multiplied.
2. The number of homes with access to satellite TV has jumped from 40 million in 2002 to 61 million in 2005. Satellite subscription has now penetrated 56 percent of all TV homes.
3. There has been an expansion in the cable television industry. Video viewing at home and in community-based parlours increased rapidly.
4. The coming in of transnational television companies like Star TV, MTV, Channel [V], Sony and others, worried some people on the likely impact on Indian youth and on the Indian cultural identity.
5. Most television channels are on throughout the day, 24X7. The format for news is lively and informal. News has been made far more immediate, democratic and intimate.
6. The foreign network has introduced regional language channels, such as Bengali, Punjabi, Marathi and Gujarati. This leads to a manifold increase in viewership.