Long Answer TypeWhat is meant by 'Formal Organisation'? State any five advantages of this form of organisation.
Short Answer Type'In to-day's commercial world, the Stock-Exchange performs many vital functions which leads the investors towards positive environment.' Explain how by giving any four reasons.
Long Answer Type'Determining the relative proportion of various types of funds depends upon various factors.' Explain any five such factors.
What is meant by 'Brand Name’? State any four characteristics of a good 'Brand Name'.
Brand Name is a part of a brand consisting of words, letters and group of words or letters comprising a name which is intended to identify the goods or services of a seller or a group of sellers and to differentiate them from those of competitors. Example, Promise tooth paste, Safola, Maggie, Lifebuoy, Dunlop, and Rexona are the brand names.
Characteristics of Good Brand Name:
Following are the characteristics of a good brand name.
i) The brand name should be short, easy to pronounce, spell, recognise and remember e.g., lux, VIP, Rin, Vim, etc.
ii) A brand should suggest the product’s benefits and qualities. It should be appropriate to the product’s function. e.g. Trust me, Promise, Fair and lovely and Boost.
iii) A brand name should be distinctive e.g., Liril, Sprit, Zodiac.
iv) The brand name should be adaptable to packing or labelling requirements, to different advertising media and to different languages.
v) The brand name should be sufficiently versatile to accommodate new products, which are added to the product line e.g., Maggie, Colgate.
Vi) It should be capable of being registered and protected legally.
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