Subject

Business Studies

Class

CBSE Class 12

Pre Boards

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Sample Papers

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 Multiple Choice QuestionsLong Answer Type

31.

Differentiate between marketing and selling on any five basis.

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32.

Explain any four functions of 'Financial-Market'.

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33.

Explain any four functions of 'Stock Exchange'.


A stock exchange place where stock brokers and traders can buy and sell stocks ,bonds, and other securities. The important functions of a stock exchange are:

(1) Providing Liquidity and Marketability to Existing Securities: Stock exchange is a market place where previously issued securities are traded. Various types of securities are traded here on regular basis. Whenever required, an investor can invest his money through this market into securities and can reconvert this investment into cash. Availability of ready market for sale and purchase of securities increases their marketability and enhances liquidity.

(2) Pricing of Securities: A stock exchange provides a platform to deal in securities. The forces of demand and supply work freely in the stock exchange. In this way, prices of securities are determined.

(3) Safety of Transactions: Stock exchanges are organised markets. They fully protect the interest of investors. Each stock exchange has its own laws and bye-laws. Each member of stock exchange has to follow them and if any member is found violating them, his membership is cancelled.

(4) Contributes to Economic Growth: A stock exchange provides liquidity to securities. This gives the investor a double benefit-first, the benefit of the change in the market price of securities can be taken advantage of and secondly, in case of need for money they can be sold at the existing market price at any time.

These advantages provided by the share market encourage the people to invest their money in securities. In this way, people’s money gets invested in industries and economic development becomes possible.

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34.

Consumer products are classified on different basis. 'Shopping Efforts Involved' is one of them. Explain any three types of products in this category.

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35.

Choice of channels of distribution depends on various factors. Explain any four factors which affect the choice of channels of distribution.

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