23.

Discuss different aspects of mass media.

No doubt, mass media has become an essential part of our day-to-day life and plays a very important role in making our views and supplying us invaluable information.We can see the different aspects of media as under: 

1. The change that has happened due to the growth of modern mass media in the world and in India in the first decades after independence and post 1990. This helps us to understand how the relationship between mass media and communication with
   society is dialectical. Both influence each other.
2. The nature and role of mass media is influenced by the society in which it is located. At the same time, the far-reaching influence of mass media on society cannot be over-emphasised.
3. Mass communication is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands.
4. The state and/or the market have a major role in the structure and functioning of mass media. Mass media functions through very large organisations with major investments and a large body of employees.