29.

State the factors that lead to formation of attitudes. Explain the process of attitude change taking examples from everyday life.

Attitude is a state of the mind, a set of views,or thoughts, regarding some topic (called the ‘attitude object’), which have an evaluative feature.

Factors that lead to formation of attitudes:
1. Family and school environment
2. Reference groups
3. Personal experiences
4. Learning through exposure to information: Media related influence.

Process of attitude change: Taking dowry as an attitude topic (A). Suppose a person B has a positive attitude towards dowry (B-A Positive). B is planning to get his son married to the daughter to some person (who has a negative attitude towards dowry (C-A negative). The nature of the B-C attitude is the subject of study. 

If C has a positive attitude towards B, the situation would be unbalanced. B-A is positive, B-C is positive but C-A is negative.

One of the three attitudes then has  to change this attitude change can take place in B-A relationship (B starts to dislike dowry) or in the C-A relationship (C starts to like dowry) us in the C-B relationship (C starts to dislike B).