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CONTENT WRITING AND ITS EFFECTIVE PRACTICES

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“Content is King”- Are you a believer in this notion? If yes, then the concretely popular content writing is for you. Over the years and so, Content Writing as a career has jumped up overhaul. Despite the cut-throat competition, it gives you an edge for Work from Home( though not always). Moreover, as a freelancer, you can work as much and as little as you want!

content is king- written above a notepad

If writing is your passion, and reading your vividness- then you might have a thing for content writing. To dive, drown, and swim across the ocean of content, you have to understand the basics. You can fish all that information here on this blog. What all will you get to know about?

WHAT IS CONTENT WRITING?

Content writing refers to a procedure for developing useful content- that includes planning, researching, drafting, proofreading, and finally publishing. The main idea behind the curtain is digital marketing. For that purpose, you write blogs, articles, product descriptions, scripts, and expansively a lot more.

Hinged on your mind, you can choose to write your own blog or work for a company. The ball is in your court!

THE SCOPE OF CONTENT WRITING

If you deem content writing as primarily blogging and nothing else- then, you may be partially wrong my friend. Blogging is a part of content writing, but there is a lot more to it!

Content writing includes the following:

  • Social media posts
  • Email newsletters
  • Keynote speeches
  • White papers
  • YouTube video descriptions
  • Video scripts
  • Podcast titles
  • copywriting
  • Landing pages

EFFECTUAL CONTENT  WRITING PRACTICES

A compelling, engaging, and authentic piece of writing generally formulates into high-quality content. But, there is no secret formula for success. Yet, you can rely on things steps to make your content glimmer in the eyes of the targeted audience. 

Here are the points and steps that you can follow for content creation:

1.RESOURCEFUL RESEARCH

Groundwork is voluminously substantial to construct a fabulous piece of art (content). That work starts with research- thorough and advanced research. 

Probe for the trending topics and scrutinize the trending keywords that are ranking the charts. Choose one and then dig deeper wells into the preferred keyword. 

2.TRACK TARGET AUDIENCE 

Any piece of writing is enlivened by the audience that reads it. You are not writing for yourself, but a particular focussed audience- the people who are going to read and reap the benefits of your content. 

Thus you have to synthesize and analyze the targeted audience-their personality, gender, traits, demographics, etc. Perceiving the audience will set your concrete mind as to what language, type, and vocabulary serves best in the scenario.

3.BRAINSTORM  IDEAS

True! It’s always good to research and put facts in line. But, your in-built and creative ideas are the real punch. Your thoughts are the pinch of salt that makes the dish eatable. Without salt, the dish is lackluster in taste.

4.CAST AN OUTLINE

Never put pen to paper unless a plan is at your desk. You may deem it as planning a time-waste, but the bird view shows that it actually saves a lot of time. 

With your research and brainstorm ideas- map a plan. Also, list the subheadings and the points to be included under each roof. 

5.INTRODUCTION, CONCLUSION, AND TITLE

The focal trio is the most imperative thing that a reader reads and uses as discretion for further reading. Cornely, they are the glimpse and a wrap up to your story. 

It may be possible that these are the only things that a person reads and changes his or her mind. So, never be in a hurry to write and strike it off! Take time and effort in writing these oracle pieces. 

Personally, I would suggest- always write it at the endpoint when you are done with the content part. Why? As you know, these subtleties are a replica of the entire content. In short- a summary! Therefore, it must sum up the entire piece of content that you indited. 

6.DRAFT, WRITE, EDIT AND PROOFREAD!

writing and editing written on a cutout paper

Remember, your first write-up is primarily a draft, which will require overhauling editing, and proofreading before the showtime. Therefore, write and, after a spaced-out time, get back to your desk for editing. 

Check for structure, fluency, paragraph lengths, and double-check for grammar and spellings. Lastly, read out the write-up aloof and aloud. And you are ready to publish. 

This brings the end of this Blog. Thanks for reading. We really appreciate your time.

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Zigya Academy
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