The KFC mascot is its founder Colonel Harland David Sanders.
Col. Sanders was an American businessman who recognized the potential of the restaurant franchising concept, and the first KFC franchise opened in Utah in 1952.
After holding many jobs, Col. Sanders began selling fried chicken from his roadside restaurant in North Corbin, Kentucky, during the Great Depression.
Often sleeping in the back of his car, Sanders used to visit restaurants, offering to cook his chicken, and if workers liked it negotiated franchise rights.
Sanders remained the company's symbol after selling it, traveling 200,000 miles a year on the company's behalf and filming many TV commercials and appearances.
Sanders later used his stock holdings to create the Colonel Harland Sanders Trust and Colonel Harland Sanders Charitable Organization, which used the proceeds to aid charities and fund scholarships.